Trade Marketing

Mingle doesn’t just live online - it lives on shelf, where first impressions drive trial. As distribution expanded to over 8,000 retailers, the challenge became clear: how can we bring Mingle’s bold, social personality to life at retail and make shoppers stop, smile, and grab a can?

We set out to create retail assets that educated buyers, inspired consumers, and turned everyday shopping moments into brand moments. From pitch decks and sell sheets to POS and displays, every piece was designed to stand out, tell a story, and strengthen Mingle’s presence wherever it’s sold.

Timeline Ongoing (2023-2025)

Tools Adobe Illustrator, Photoshop, Canva, Microsoft, Blender  

Retail Partners Whole Foods Market, Total Wine & More, Wegmans, Kroger, Target, Publix, etc.

The Problem

As the non-alcoholic category exploded, shelf space became increasingly competitive - with brands fighting for attention and differentiation. Mingle’s early POS and sell-in materials didn’t capture its vibrant energy, flavor story, or category leadership, leaving opportunity on the table. Retailers needed elevated, ready-to-deploy assets that could flex across formats and store environments while keeping Mingle’s bold personality front and center.

The Solution

We built a complete retail ecosystem that brought Mingle’s personality to life at every level of the shopper journey. Updated pitch decks and sell sheets communicated category growth and brand performance with clarity and impact, while new POS and display designs extended the refreshed identity in stores. Custom collateral for partners like Whole Foods Market and Total Wine & More, along with trade show and distributor materials, showcased Mingle’s evolution as a category leader ready to stand out on any shelf.

A glass with a slice of orange, being filled with a pink beverage from a can. Surrounding items include a bowl of popcorn, a box of 'Mingle Mood' citrus spritz, a overturned can of 'Mingle Mood', and a potted plant. The scene is set on a tiled surface.

The Results

Increased Retail Visibility

Strengthened brand impact across national and regional retailers.

Improved Buyer Conversion 

Consistent, data-backed presentations led to expanded distribution and promotional opportunities.

Cohesive Brand Presence

Unified design system ensured all trade assets aligned with Mingle’s updated brand identity.

Retail Recognition             

Enhanced on-shelf storytelling and standout POS improved consumer engagement at point-of-sale.

Event setup with a reception desk, floral arrangements, beverage cans, and glasses with drinks, featuring branding for 'Let's Mingle' and promotional signs for non-alcoholic spirits and cocktails.

Projects + Deliverables

Store display promoting Mingle Mood beverages with cans of berry lemon bliss and citrus spritz, featuring slogans 'fun meets function' and 'new,' with a background of store shelves and wine boxes.

Designed pop-up booth experience and event creatives for Mingle Mocktails as a sponsor of the ACM Honors Awards Show, featuring bold “let’s mingle” branding, custom bar signage, and product displays that brought Mingle’s vibrant, social energy to life for attendees.

Designed creative in all Total Wine & More stores nationwide, showcasing the Mingle Mood line with bold, playful visuals and the tagline “fun meets function” to introduce the brand’s flavor-forward take on functional drinking.

Retail Pitch Decks & Sell Sheets

POS Displays & Header Cards

In-Store Advertisements & Endcaps

Trade Show & Distributor Presentations

Retail Partnership Launch Materials

Display of Mingle cocktail mixers in various flavors, with a sign that reads "let's mingle" and a promotion indicating 0% alcohol option.

Designed an evergreen header card display that will be featured in Total Wine & More and Giant Eagle that spotlights Mingle’s vibrant flavor lineup with bold “let’s mingle” branding — creating a cohesive, eye-catching shelf presence that feels fresh year-round.