Fall 2025

Mingle Mood marked the brand’s first entry into the functional beverage space - a clean, adaptogenic line crafted to help consumers relax, reset, and stay social. The challenge: make functional drinking feel approachable and fun, without losing the flavor-forward energy Mingle is known for.

A vintage silver cassette tape recorder, two colorful cans of sparkling drinks, one labeled 'berry lemon bliss' and the other 'serene citrus spritz,' a glass of pink lemonade with a lemon wedge garnish, a glass of pink beverage, and a cassette tape labeled 'A Mingle Mix' on a teal table with a yellow wall background.

In the Mood Mingle Mood Launch

The Problem

The functional beverage space was crowded with brands that felt clinical and overly wellness-focused, leaving little room for warmth or personality. Consumers were skeptical of functional claims and needed a clear reason to believe. Mingle Mood had to break through the noise - standing apart from competitors while staying true to the playful, inclusive spirit of the Mingle master brand.

The Solution

We built a vibrant, consumer-first campaign that made function feel fun and approachable. The “In the Mood” concept focused on how people want to feel - calm, connected, and confident - rather than what’s inside the can. We brought it to life through immersive launch events in NYC, a 30-creator influencer program driving trial at Total Wine & More, and organic PR buzz from Bethenny Frankel and top lifestyle outlets, establishing Mingle Mood as the feel-good side of functional drinking.

A hand pouring Mirale soda into a glass of orange juice with ice, garnished with an orange slice, on a green tiled surface with two whole oranges nearby.

The Results

75+ 

influencer and media gifted over a two month launch period.

+625% 

 increase in E-commerce sales YoY (Sept-Oct 2025).

Brand Extension

Expanded Mingle’s positioning beyond mocktails into functional beverages

Projects + Deliverables

“In the Mood” Campaign Concept & Messaging

Event Branding & On-Site Design

Influencer & Creator Strategy

Launch Photography & Social Assets

PR Mailers & E-commerce Inserts

The In the Mood influencer box was designed as a nostalgic sensory experience - featuring product cans, a nail kit, QR codes linking to mood-based playlists, and a stylish, practical mood ring that tied the entire concept together.

The Mingle team and CMB Media hosted a 30-person influencer event at Summer House’s Carl Radke’s Soft Bar Brooklyn featuring aura photos, tarot readings, and a celebrity magician.

Two men at a bar smiling, one holding a tall glass drink with orange slice, the other holding a can labeled 'Mingle,' with a bar filled with bottles behind them.

The Mingle team partnered with industry disruptor and influencer Bethenny Frankel to share the launch on TikTok, driving visibility and sales through our TikTok Shop.