October 2024
To wrap up 2024, Mingle brought its signature spirit to the streets of New York with Mingle with Kris Kringle - an experiential activation that invited Time Square’s passersby to chat with Santa and Founder Laura Taylor while sampling Mingle Mocktails. Blending live interaction with social storytelling, the activation infused humor, heart, and holiday cheer into real-world brand engagement, proving that connection doesn’t have to feel promotional to be powerful.
Mingle with Kris Kringle Activation
The Problem
Many holiday campaigns in the NA space lean overly polished or product-focused. Mingle took a different approach - capturing real conversations, authentic reactions, and the brand’s playful personality. The goal: create content that felt just as engaging on the streets as it did on social.
The Solution
We reimagined Santa as Mingle’s ultimate hype man - combining humor, holiday spirit, and storytelling to bring the brand to life. Mingle with Kris Kringle was a live NYC activation where people could chat with “Santa,” meet Founder Laura Taylor, and sample Mingle Mocktails firsthand. The campaign captured authentic street interviews that were transformed into short-form social videos celebrating connection, choice, and celebration. Through real-time product sampling and a sneak peek of the new Mingle Jingle sound, the activation showcased Mingle’s playful, inclusive identity in a fresh and memorable way.
The Results
500K
impressions via Mingle Mocktails’ social channels.
100s
of in-person consumer interactions and product trials in NYC.
Projects + Deliverables
Campaign Concept & Messaging
Experiential Activation Design
Video & Social Series Production
On-Site Sampling & Founder Integration
Post-Event Social Campaign
